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$8 from every item purchased will be donated to the African Lion & Environmental Research Trust


Since 1975 we have lost 80-90% of the African Lion population and their numbers continue to fall.  If this rate of decline is allowed to continue the African lion will be extinct within 40 years.


The African Lion and Environmental Research Trust (ALERT) is working closely with communities, policy makers, conservation managers, researchers and business leaders to implement relevant solutions that create sustainable motivation to conserve lions among these stakeholder groups.