PROMOTING YOUR FLOAT Campaign TO FULL POTENTIAL
Effectively promoting your FLOAT campaign is critical to your success. Create a promotion schedule that you can follow through with from the day your campaign begins until it ends.
KNOW YOUR AUDIENCE AND MARKET ACCORDINGLY
Take the time to consider which channels you can best reach your audience through. Which social media platforms get the most activity? Follow the action. Emails are one of the best ways to promote your campaign. We’ve seen sales double after an email is sent out.
CREATE YOUR PROMOTION SCHEDULE
Keep in mind which methods of reach will be most effective, plan your posting frequency and content through each channel with a focus on the start and finish…Facebook, Instagram, Emails, etc. Posts should be spread out over the length of the week and give the information supporters need to make sure they don’t miss out. Thoughtfully created posts spread throughout the campaign are better than a larger number of carelessly created posts…take the time to structure your posts with love and your supporters will return it to you! Important things you should always keep in mind:
Here’s an example of a 4 post, 2 email plan that works well for a one week campaign:
MAKE YOUR POSTS ATTRACTIVE
Hgh quality images and collages can be the difference between your supporters buying a shirt or not. Use the material FLOAT provides in combination with amazing and captivating photos to grab attention and entice people to get involved. Mix it up so you’re focusing on something new with a different product photo in each post.
ENGAGE WITH WELL WRITTEN TEXT
Use concise and informative language to give your audience the information they need. Use phrases like ‘Limited edition’, ‘This week only’ , ‘$8 from every shirt donated to ____’, ‘Only 2 days left’, and calls to action like ‘Don’t miss out’ and ‘Get one today before their gone!’. Always make sure to include a high quality photo or collage of the shirt(s) and a direct link to the campaign.
KEEP IT FRESH & MIX IT UP
Consider what your audience will respond best to and give them what they want. Use a captivating photo, an inspirational quote or even a funny (and tasteful) joke, comic or meme to appeal to your audience in different ways. Use a variety of different content so they stay engaged even though you’re still promoting the same shirt they’ve already seen in your previous post.
SHARING IS CARING
You know your supporters love you, now give them a chance to prove it! Ask them to Share, Repost and spread the word. Let them know that by sharing the campaign they’ll be helping you achieve your goals and you couldn’t do it without them! (it’s true, right?) One share to the right outlet, be it a celebrity, a business or a news outlet, can give your campaign a massive boost!
SHOW US YOUR PICS
Ask your supporters to share photos of them wearing your shirts and showing them in action! This will generate additional buzz for what you’re doing, create a sense of community among your supporters and build excitement for your next FLOAT campaign.
ALMOST DONE BUT A FEW MORE THINGS!
Tips & Strategies for promoting your campaign:
We wish you the very best with your FLOAT campaign and want you to know we’re here to help! Ask your campaign manager for whatever you need to promote your campaign and achieve success!