Let people know about your campaign early and often and don’t be shy about asking them to help you spread the word, they’re on your side!

Sister/Partner/Affiliated Organizations – Join forces for the greater good!

• This is the place to ask yourself and your team:
• What organizations have we collaborated with in the past?
• How can they help us to reach as large an audience as possible?
• Emails? Social Media Posts? Other?

Personalities/Celebrities – Many of FLOAT’s partner organizations work closely with well know personalities who give a huge boost to their campaigns.

• Engage via phone or email at least 8 weeks prior to campaign.
• In certain instances FLOAT is able to print shirts in advance of the campaign so photos of influential people wearing those shirts can be shared when the campaign begins.
• Ask for mentions on FB, Twitter, etc.
• Use #Hashtags to engage personalities affiliated with your cause

Traditional Press – In addition to web-based marketing it is also a good idea to market your campaign through more traditional channels.

• Press releases can be prepared in advance and sent out in the days leading up to the campaign to:
• Local News Stations
• National News Stations
• Local Newspapers
• National Newspapers

Word of Mouth

• Do not underestimate the power of word-of-mouth!
• Ask your employees, your peers, your board members and everyone else affiliated with your organization to use emails, social media and word of mouth to build a ‘buzz’ around the campaign.
• EVERY person counts – Just one mention to the right person can bring your campaign great success.

Bloggers –Bloggers have an wide reach and can carry a lot of influence.

• Build relationships with bloggers in advance. They will be a benefit to your organization for the purposes of this campaign and otherwise.
• Utilize their reach to create buzz about the campaign, synchronize posts with them and ask them how else they can help!